"The study, appearing in the International Journal of Human-Computer Studies,In the study, "Baldi" (face in the picture on the right; mouseover for credits), read happy and sad book reviews. Regardless of whether the book was happy or sad in content, the happy faced Baldi sold more books, and left an overall more positive impression.
found that digital characters might be better merchants if they act consistently
happy, even if the products they're selling—such as novels—are heart-wrenchingly
"But the reactions of putting on a happy face didn't end there. “ParticipantsStill pondering what this says about human nature, as well as how this will impact our future avatar designs. I really can't imagine a happy, smiling Goth website. :-)
said they were more likely to read a book presented by the happy face
compared to the sad one,” Gong said. The participants liked a happy Baldi
more, felt it was more competent, and trusted it more than they did a sad