Tuesday, April 3, 2007

Kids average 50 hours a year of junk food ads

Newsweek article about a study done by the Kaiser Family Foundation.

"...researchers looked at 1,638 hours of programming and analyzed nearly 9,000 food and beverage ads. They found that none of the food advertisements targeted to kids were for fruits or vegetables, and more than half the ads they saw were for candy, snacks or fast food...In compiling the report, Kaiser researchers looked at a week's worth of content from 6 a.m. to midnight between May and September of 2005. They collected data from the parents of more than 4,000 children to determine how much time kids watched TV and how much time they spent watching children's shows (where the amount of ads are limited by law, but where more ads, 50 percent of all ad time, are for food) as well as non-children's programming. "

And, it gets better.
"Thirty-four percent of the ads were for candy and snacks, 25 percent were for cereal and 10 percent were for fast foods."

It's just depressing.

Makes me relieved that I've trained my 5 year old to watch via replaytv, and to skip commercials. When she was younger, there were occasions when we watched live tv and she would pick up the remote control to fast forward when a commercial came on and disappointingly said, 'It's not working'. Wish I got that on video.

I know that ideally we're not supposed to let kids watch tv in the first place. But realistically, I'm hoping more kids will be increasingly accustomed to PVRs, and won't have to sit thru the obesity generators in the future.
But wait, there's more! :-)
I don't really care for Tivo, since I am a replaytv fan myself, but in the interest of more PVRs in the world, I saw this deal go by today:

No comments: