Golden Dragon Group Ltd's Ruyan cigarettes are battery-powered, cigarette-shaped devices that deliver nicotine to inhalers in a bid to emulate actual smoking.
"It feels like a cigarette, looks like a cigarette, it even emits vapor. In many ways, it is like an actual smoking experience, and that's what makes us different," he told Reuters.
Being marketed as a nicotine replacement replacement, this seems just too much like a cigarette to me. However, the harm reduction approach would support this, because there is no more exposure to the tars and other toxins generated from burning tobacco products. It's a cooler, sexier version of the nicotrol inhaler.